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Approval of Marketing Strategies and Timeline for the Martin Luther King Jr. Celebration.
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Meeting Date: November 20, 2024
Contact Person/Dept: Francisca Castillo/PRCS
Phone Number: (310) 253-6645
Fiscal Impact: Yes [X] No [] General Fund: Yes [] No [X]
Public Hearing: [] Action Item: [X] Attachments: [X]
Public Notification: (E-mail) Meetings and Agendas - Parks, Recreation and Community Services Commission (11/15/2024); (E-mail) Parks, Recreation & Community Services Department Updates (11/15/2024)
Department Approval: Ted Stevens, PRCS Director (11/15/2024)
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RECOMMENDATION
Staff recommends that the Martin Luther King Jr. Celebration & Juneteenth Celebration Committee (Committee) approve the marketing strategies and timeline for the Martin Luther King Jr. Celebration.
BACKGROUND/DISCUSSION
The Committee is being presented with a recommendation from the Parks, Recreation and Community Services (PRCS) staff to approve marketing strategies and a timeline for the Martin Luther King Jr. Celebration on January 11, 2025. The proposed marketing strategies and timeline (Attachment 1) has been developed to ensure that promotional efforts align with key planning milestones and community partnership strategies. In the past, PRCS has utilized marketing strategies such as social media, its City Living publication and posters to advertise the event. Attachment 1 includes key dates for branding and development, print material, community engagement/partnerships, digital engagement, and event promotion to maximize visibility and participation in the celebration. Approval of this marketing strategies and timeline is essential to ensure the event is well-publicized and attracts broad community.
FISCAL ANALYSIS
The Adopted Budget for Fiscal Year 2024-2025 includes funding for Community Events and Excursions. It is estimated that four hundred dollars ($400) will be spent on Marketing for the Martin Luther King Jr. Celebration 2025, from Community Events and Excursion-Departmental Special Supplies (10130280.514100) fund.
ATTACHMENT
1. 2024-11-20 ATT1 Marketing Timeline
MOTIONS
That Martin Luther King Jr. Celebration & Juneteenth Celebration Advisory Committee:
Approve the marketing strategies and timeline, for the Martin Luther King Jr. Celebration.