title
Receive and File the Marketing Poster and the Communication Outreach Plan for the Martin Luther King Jr. Celebration.
body
Meeting Date: December 17, 2025
Contact Person/Dept: Adam Ferguson/PRCS Deputy Director
Phone Number: (310) 253-6685
Fiscal Impact: Yes [X] No [] General Fund: Yes [] No [X]
Public Hearing: [] Action Item: [X] Attachments: [X]
Public Notification: (E-mail) Meetings and Agendas - MLK Celebration and Juneteenth Advisory Committee (12/11/2025); (E-mail) Parks, Recreation & Community Services Department Updates (12/11/2025)
Department Approval: Adam Ferguson, PRCS Deputy Director (12/11/2025)
______________________________________________________________________
RECOMMENDATION
Staff recommends that the Martin Luther King Jr. Celebration & Juneteenth Celebration Committee (Committee) receive and file the marketing poster and the updated communication outreach plan for the Martin Luther King Jr. Celebration.
BACKGROUND/DISCUSSION
The Committee is being presented with the marketing poster and the updated communication outreach plan for the Martin Luther King Jr. Celebration on January 17, 2026. On October 16, 2025, members of the PR, Marketing and Entertainment Ad Hoc Sub Committee were sent four poster designs for the Martin Luther King Jr. Celebration 2026. Attachment 1 shows the poster that was unanimously mentioned as the favorite of the members. The members provided some notes and feedback that were incorporated into the design. In addition, a communication outreach plan has been developed to ensure that promotional efforts align with key planning milestones and community partnership strategies.
Communication Outreach
- Monthly Newsletter Inclusion (December and January)
o Email & Website - Week of December 1st, January 5th
MLK Celebration Reminders
o Email Blasts
§ One month prior (Week of December 15th)
o Social Media Posts
§ Four posts across all platforms
Event Postings
§ Eventbrite
§ Nextdoor
§ Outreach to media
In the past, PRCS has utilized marketing strategies such as social media, its City Living publication and posters to advertise the event. The reviewal of this communication outreach plan is essential to ensure the event is well-publicized and attracts broad community.
FISCAL ANALYSIS
The Adopted Budget for Fiscal Year 2024-2025 includes funding for Community Events and Excursions. It is estimated that four hundred dollars ($400) will be spent on Marketing for the Martin Luther King Jr. Celebration 2025, from Community Events and Excursion-Departmental Special Supplies (10130280.514100) fund.
ATTACHMENT
1. 2025-12-17 - ATT1 Martin Luther King Jr 2026 Celebration Poster
MOTIONS
That Martin Luther King Jr. Celebration & Juneteenth Celebration Advisory Committee:
Receive and File the marketing poster and the updated communication plan for the Martin Luther King Jr. Celebration.